Ignite program in innovation and entrepreneurship
Law enforcement officers do not have the ability to reliably test if someone is under the influence of marijuana out in the field, despite recent legalization across the country.
I worked with a small team of scientists to commercialize Potalyzer, a portable saliva-based test for marijuana that would solve this problem. We built on a proof of concept prototype to examine the competition and market, create business and financial models, identify key stakeholders, and present a pitch for funding to a panel of VCs. Our pitch was very well received, with one investor commenting we should double our ask based on the quality of our presentation. Through this project, I learned the fundamentals of business including marketing, accounting, finance, strategy, and strategic communication.
In addition to contributing to the business model, financial model, and marketing strategy, my led the design for our pitch deck and visualized a potential prototype.