Viewing entries tagged
Thinking Fast and Slow

Economist Article on Dual Process Theory in Advertising

While I was reading The Economist this week, I was intrigued by this article on how advertisers are taking advantage of System 1 to enhance its ads' effectiveness, which they learned about from Kahneman's Thinking, Fast and Slow.  As disappointed as I am I suppose I’m not surprised...  Just remember knowledge is power!  You don't have to be duped by advertisers if you're always on the lookout for commercials' subtle cues that are playing to your biases and emotional intuitions. Click here to view the article: Nothing more than feelings: Admen have made a marketing guru of Daniel Kahneman, a prizewinning psychologist

More (original) posts coming soon!